ANALYSIS OF MOVIE POSTER USING PEIRCE’S SEMIOTICS

Abstract

A poster is an announcement or advertisement in the form of an image or writing containing an appeal or invitation to do something. One example of a poster that is often found is a movie poster. Movie Posters are visual media used to transmit cultural and commercial information through social semiotics such as typography, illustration/image, layout, color. The film poster that was analyzed is one of the posters from a famous horror film in Indonesia, namely KKN Di Desa Penari. This film is adapted from a true story that went viral in 2019 via Twitter "Simple Man". This research was conducted to analyze the meaning of the movie poster using the Semiotics from Charles Sander Peirce by using qualitative research methods. Researchers collect data through observation and literature study from various books, journals, thesis, and sources from websites that are considered relevant. The poster itself became observation data for research and literature review, it would be easier for researchers to select and assess data, as well as sharpen data analysis. The results of this study indicated that the KKN di Desa Penari posters presented something different by presenting invisible visuals with beautiful forms rather than ghosts that are known to be scary.  Furthermore, the KKN di Desa Penari film poster also contained cultural elements so as to create a strong traditional impression.